Top 5 Fashion Games in Ireland: Q1 2023 Performance Overview

In Q1 2023, the top 5 fashion games on a unified platform in Ireland exhibited diverse trends in downloads, revenue, and active users, as per data from Sensor Tower.

Project Makeover experienced a gradual decline in weekly revenue, starting from approximately $7K at the end of December and dropping to around $4.4K by the end of March. Downloads saw fluctuations, peaking at 1.4K in the week of February 20, but ending the quarter at 709. Active users also showed a downward trend, decreasing from 10.8K to 8.7K.

Covet Fashion: Dress Up Game had a notable revenue spike in mid-February, reaching $2.7K, before stabilizing around $550 by the end of March. Downloads remained relatively low, with a slight peak at 190 in late December, and ending at 64. Active users saw a minor decline from 1.4K to 1.1K over the quarter.

Merge Studio: Fashion Makeover showed a more dynamic performance. Weekly revenue varied slightly, peaking at $540 in early January and settling around $355 by the end of March. Downloads fluctuated significantly, with a high of 2.1K in late January and ending at 1.1K. Active users increased steadily, starting at 1.7K and reaching 3.3K by the end of the quarter.

Love Nikki-Dress UP Queen maintained a relatively stable revenue stream, hovering around $300-$400, with a slight peak at $468 in mid-March. Downloads stayed minimal, peaking at 39 in late December. Active users showed a minor decline from 1K to 907 by the end of the quarter.

RuPaul's Drag Race Superstar had a varied revenue performance, starting at $401 in late December and dropping to $285 by the end of March. Downloads were inconsistent, peaking at 206 in mid-February. Active users fluctuated slightly, peaking at 1.1K in late February and ending at 984.

For more detailed insights, visit Sensor Tower.